You have a Google Plus account, you figured out how to add the Google Authorship to your blog, you have been adding people to your circles and posting on Google Plus. You type in a status update and add your blog link with a few hash tags and maybe throw in a link to pin it. You try to engage by clicking on the plus when you see your fellow bloggers or other contacts but you aren’t commenting. Maybe you don’t have very much to say about what you see. Some days your fellow bloggers are clicking on the plus to return the favor but most of your posts are falling flat. They lack engagement and maybe you’re feeling lonely on your Google Plus Page.
Let me help you!
Google Plus is not Facebook, Pinterest, Twitter or Instagram. It’s a platform all on it’s own and you might see some similarities but let me break it down for you.
+PamelaMKramer will tag me = alert me like the @PamelaMKramer in Facebook, Twitter, Instagram and Pinterest.
*Using asterisks around words* Will bold your words and you want to use those for your titles.
#hashtags are still important but limit them to three. Make them relevant not the crazy ones you see on Twitter #ImSoAwesomeICantStandIt.
Don’t plus one and bolt! Leave a good comment and engage, add some value to your words. Go further than the one word “thanks.”
I have found people that know how to use Google Plus like rock stars! I know Holly Homer is the bomb but there are even more people to learn from and are great resources to your circles.
There will be several screen shots but they are worth viewing otherwise there would be no point to me posting them. These are for my visual learners! You know who you are, now let’s get started.
This is the anatomy of an awesome Google Plus post. Is it more time consuming? Yes! Is it worth it? You be the judge. In my opinion it is because my goal is engagement no matter what platform I’m using.
1.) Bold title for his post which is a variation to his actual blog post on his website (How to share a Facebook post to your Facebook Page on mobile).
2.) He wrote a bit of a summary in his own words not written on his blog post. You don’t want to repeat the same thing, boring!
3.) Included a call to action (If you’d like more detailed… ) and added a link to the post.
4.) He lists the key points without going into detail.
5.) There are his three hashtags that relate to his article and his industry.
6.) Added a pin link from where he pinned it to his board. (scroll down so we can talk about the bottom of the post)
7.) He edited the image with text about his post and added his web address. He used a large image which grabs the attention of the reader. However on his own website it is scaled down. So smart! He is using Open Graph to make sure the right image is being shared on Facebook and Pinterest.
8.) Look at the engagement! 39 people used the plus (It means yes I am interested in this topic!), 6 people shared (it adds to the ripple effect), 7 comments and we know what that means.
Now I ask you, Does it pay to go that extra mile?
Let’s get into sharing! How can you effectively share a post?
Obviously he read the post before he shared it and then came up with his own spin on the topic.
1.) Mike came up with his own original bold title.
2.) He tagged the author of the post that he shared. +Stephan Hovnaian
3.) He poses his own question to his circles.
If you will review the screen shot you can clearly see that Stephan Hovnaian followed the same template for his post. Look and see if you get it!
Now Mike has engaged not only the people that he shared it with but also the author of the post!
Did you know that you can share a circle? If you created a circle you can share it with the public and gain more followers.
Also if you see a circle shared in your feed that interests you then “add people” to grow! There was one made after the Blog Elevated conference and I added all those people! It’s a smart way to engage the community.
You know all those Google Hangouts that you get invited to but you just don’t have the time to attend? Look at how you can use those invites that are public.
1.) I can’t attend but if you can …. then he tags the hosts!
Look how the people in Mike’s circles respond! It’s with a thank you for sharing. Mike adds value to his connections and the hosts are grateful, it’s a win-win all the way around.
What do you think of Google Plus now?
I’m going to embed the post I used on Google Plus to share this article to show you that I’m practicing the template myself.