As an interactive content consultant my job is a two fold process. First, to fill in the blanks so that your information is easily accessed by your users. Secondly, it is my goal to make the most out of your brand recognition. Here are a few tips for your Facebook account that you should be using right now to complete this two fold process. If you have a personal account and a Fan Page make them interact to work in your favor. You will be amazed how simple this will be to implement.
First let’s look at your personal account. In this case I’m going to show you mine. The important part is the information you are providing as your employment. Because I do a lot of freelance work for several companies my goal is to make sure that you see my Facebook Fan Page first in my employment list.
To achieve this the time period had to be altered as my most recent place of employment. Even though I have had my site for several years I changed the year to reflect my goal. As you can see below my Fan Page is listed first.
Hovering with your mouse gives your viewers a lot of information. When you hover your mouse over A Renaissance Woman a pop up screen will appear giving viewers easy access to my Fan Page. From right here they can “Like” my page or click through to visit my wall and engage with the content that is there. Another benefit to setting up your employment as your Fan Page is the Facebook comment system.
The image above is a screen shot from the Dr. Oz Show website. They have implemented the Facebook comment system. As you can see when Facebook users comment their current information is accessed. For my account it refers viewers to my Fan Page. For other users it accesses whatever information they have made available. In this case it shows their education or their place of employment and please keep in mind that those are both related to pages on Facebook. There will be a Aptos High page and most likely there is a Recovery Insight page. Now if you are working on your brand you can clearly see how this small change can work for you!
Let’s look at Fan Pages for a moment to show you the importance of this very small blue “About” box. Don’t make your readers hunt for your url. Use this space to your advantage! Put your url where it can clearly be seen and your viewers can click through to your website. In our fast pace world people want to access information easily and quickly. Help your brand by making sure your url is easily accessible.
*Editors Note: If you use a lot of tabs on your Fan Page this box will appear this small. However if you only use 2-3 tabs on your Fan Page the blue box will appear much larger giving you more space for text.*
When it’s time to manage your Fan Page and you want to return likes and engagement, see how easy and quickly this information can flow when set up properly.
In this example you can see Taylor Wilson has his employment set up just as I have shown giving me easy access to return a “Like” by providing his Facebook Fan Page. If you look here in the bottom left hand corner you will see that the url becomes very important for branding. Many Facebook Fan Page users have not changed their url to match the name of their Fan Page. There are many that still look like this example: https://www.facebook.com/CrossFitTidalWave
That doesn’t easily fit on a business card very neatly does it? Check your urls under your settings. It’s a very easy fix! If you have found these Facebook Tips useful please share them with your friends. Help your fellow bloggers, designers, photographers and the like make the most out of their brand. For more “How-To-Tips” click on the hyperlink.
Editor’s Note: Special thanks to the SITS Girls mini-bloggy boot camp in Houston. Branding is one of the main things that really stuck with me!
Click here for more Facebook articles