Facebook Tabs {Is Anyone Clicking Down There?} Updated

Do you use Facebook Tabs on your Fan Page? If your answer is yes, this post is for you! My newsletter tab to Mail Chimp was not working on my Fan Page. In a few key strokes it was all fixed and yet another problem was solved.

A Renaissance Woman   Pamela M. Kramer Facebook Tabs

This problem had me thinking. In the standard Fan Page set up you only see the first row of tabs. What about the rest of the tabs? Is anyone clicking down there? After all you want your tabs to be useful to your users.

Facebook Tabs Graph by @PamelaMKramer

Did you know you can check the stats for those tabs? Yes, you can and here’s how!

**Editor’s Note** Due to the insights update for Facebook insights these instructions have changed although the numbers have sadly remained the same.

1. Click on Insights

2. Click on Visits, now you can see the Page and Tab Visits section. To get the most data make sure that your dates are reflecting 1Q (first quarter).

Update for Tab Statistics in Facebook

The next part can be a little tricky. Take your mouse and click on the beginning date on the left and drag your mouse to that last date. You are basically highlighting the entire graph from left to right to see the first quarter statistics. It will bring up this pop up graph to show you how your tab apps are doing.

Tabs Data in Facebook by @PamelaMKramer


My tabs are photos, Pinvolve, RSS through Mail Chimp, My Blog Feed, Likes and Twitter. From my numbers it isn’t worth it for me to have a blog feed if know one is clicking on it. My Twitter tab isn’t really useful either there aren’t any numbers. These lack of numbers say to me that it’s time to clean my Facebook Tabs, because obviously no one is clicking down there.

What do you do as a Fan Page user? Do you click on any of the tabs? What tabs do you find useful?


*Editor’s Note: I’m an admin for 8 other company Fan Pages. I’m finding the same results across the board. Users are only clicking on what they see on the screen.*


If you have any questions or suggestions that you would like to see please leave them in the comment section below. To learn more simple ways to navigate your online projects visit more of my How To Tips <—-here!  Click here for more Facebook articles.
A Renaissance Woman by @PamelaMKramer

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  • Jamie @ Roubinek Reality

    I honestly never click on those tabs when I’m on someone else’s page, but I would hope people would be clicking on mine. Betting they’re not, though. :) Thanks for the tip about seeing those numbers in your insights. I had no idea! Visiting from SITS Sharefest!

    • http://pamelamkramer.com/ PamelaMKramer

      Well I’ve been trying to figure out some Facebook strategies for a while. Trying to keep up with the changes can make your head spin!

  • http://williamsdavid.net/ David Williams

    Awesome Pam, I didn’t realise all that info was there!

    • http://pamelamkramer.com/ PamelaMKramer

      Thanks for reading David. :)

  • Ashley @irishred02

    thanks for the info, I know I am not really utilizing or checking the stats of those tabs. Thanks!

    • http://pamelamkramer.com/ PamelaMKramer

      Ashley you are very welcome! I’m not sure what it’s like on the users end. I know I don’t visit those tabs very much either unless I’m looking for something new. It’s interesting though. As bloggers we are always trying to improve!