Do you use Facebook Tabs on your Fan Page? If your answer is yes, this post is for you! My newsletter tab to Mail Chimp was not working on my Fan Page. In a few key strokes it was all fixed and yet another problem was solved.
This problem had me thinking. In the standard Fan Page set up you only see the first row of tabs. What about the rest of the tabs? Is anyone clicking down there? After all you want your tabs to be useful to your users.
**Editor’s Note** Due to the insights update for Facebook insights these instructions have changed although the numbers have sadly remained the same.
1. Click on Insights
2. Click on Visits, now you can see the Page and Tab Visits section. To get the most data make sure that your dates are reflecting 1Q (first quarter).
The next part can be a little tricky. Take your mouse and click on the beginning date on the left and drag your mouse to that last date. You are basically highlighting the entire graph from left to right to see the first quarter statistics. It will bring up this pop up graph to show you how your tab apps are doing.
My tabs are photos, Pinvolve, RSS through Mail Chimp, My Blog Feed, Likes and Twitter. From my numbers it isn’t worth it for me to have a blog feed if know one is clicking on it. My Twitter tab isn’t really useful either there aren’t any numbers. These lack of numbers say to me that it’s time to clean my Facebook Tabs, because obviously no one is clicking down there.
What do you do as a Fan Page user? Do you click on any of the tabs? What tabs do you find useful?
*Editor’s Note: I’m an admin for 8 other company Fan Pages. I’m finding the same results across the board. Users are only clicking on what they see on the screen.*
If you have any questions or suggestions that you would like to see please leave them in the comment section below. To learn more simple ways to navigate your online projects visit more of my How To Tips <—-here! Click here for more Facebook articles.