One of the hot tips in the blogosphere is to set up a Google Plus Brand Page yesterday! Get there fast to enjoy all the benefits of Google’s search engine. Allow me to give you a more in depth view. First let me start by saying I’m a Google Plus user and I do have a Google Plus Page for my blog. The question becomes do I really need it? What are the benefits of keeping up with yet another social media account?
There is a big difference between a Google Plus “Profile” and a Google Plus “Page.” You can’t get a page without having a profile. They go hand in hand but do you need to take that extra step of setting up a “Google Plus Page?”
Your Google Plus “profile” is a BIG deal for you! Yes, by all means set it up. Fill in all the information you can and most of you bloggers already know that you want to set up your author rank! There are tons of how to set up author ranks out on the web. It’s fairly easy. Author rank basically gives you credit for your writings and who doesn’t want that? Of course you want more authority and to show up in Google’s search engine. That’s a no brainer. It also connects with YouTube.
Now that you have set up your profile and you have built your circles and maybe tried a hang out or two you realize something very important about the posts section. If you are on Blogger guess what? You get an auto feed and a comment system that work together. Whoo Hoo! lucky you. Google will gladly feed all of your latest blog posts to your Google Plus profile.
For the rest of us not on blogger, we get to manually baby sit our accounts. We have to take the time to cut and paste our links from our latest posts. Oh fun. Now there are other feed systems that will for an extra cost feed your Google Plus account for you, DLVR.IT is one of them. I hope that Google will one day play nice just like everyone else.
If you think about it, it’s pretty darn genius. Let me put my business hat on for a moment.
Google likes to report how much time users spend on their site vs Facebook users. If I have to manually post all my latest blog entries then guess what? I’m going to sit on that site for a while, aren’t I? When you Google Plus using the share buttons it shares from your “profile” account not your “page” account. If you are trying to build up your brand page then you are in manual mode. Unless you have a secret I don’t know, which is possible.
Benefits of a Google Plus profile account:
- Author Rank on your blog and YouTube
- +1’s give you more authority depending on the topics your are +1ing.
- Your profile shows up in the Google search engine. Your profile will show up in other search engines but is preferred by Google of course.
- Your profile page links to your YouTube account. This is handy if you have a bad YouTube user name and now you want to brand.
You can see my personal profile with a +A Renaissance Woman because I tagged my own Google Plus Page and that’s how I made it appear in the search engine. You can see further below that my page comes up but only because the blog post title has the words A Renaissance Woman. Otherwise you would not see my Google Plus Page at all. I have tried Yahoo, Ask, Bing and my Google Plus Page didn’t come up within the first 10 pages.
I have found two very important things here in these results. What you see in the right side of the page may look like a benefit but let me explain.
- I only show up for those who have me in their circle. There is a toggle that you can use in Chrome to show or hide personal search results.
- I show up because I’m logged into my account.
For the person that is NOT logged into their account that box will not appear. Blogger Holly Homer who has championed Google Plus got verified but she also has 73,000+ followers. But even Holly Homer disappears if I toggle because she doesn’t have a physical location.
How do you tag a Google Profile or Google Page?
You use the (+) in front of the name. If you look at my search you will see +A Renaissance Woman which creates a hyperlink in the search to my blog’s Google Page. It’s a work around if you will. Here is an example.
I have purposely tagged Stacey Uncorked in the editing portion of my Google share.
This serves two purposes for me:
1.) It notifies her that I have shared something.
2.) It gives my followers a hyperlink to her account.
I’m a blogger do I need a Google Plus Page? —> Continued…..