First ask yourself:
- Does my blog have a location?
- Yes you have a brand but do you have a “physical location?”
- Can your Google Plus Page be mapped to a location that you want the world wide web to be connected to?
- Can someone drive to the address that you submit?
- Can Google verify it?
Let’s take Crossfit Tidal Wave as an example of a Google Plus Page. They have a brand, website, blog and a physical location. They get the same benefits as your blog through verifying your website and your email address.
Benefits of a Google Plus Page
- A Map of their location
- The ability to get reviews
- Images are connected to their location.
- Members can check-in to their location.
They still have to add their links to their posts manually as well but it’s worth it! Look at all the benefits they get with a Google Plus Page and the search engines have no problem finding them under their business name!
That is the difference my friends between your profile and your page, location, location, location!
Another example is Design With Your Dime in Mind,LLC they have a physical location and you can see how they come up in the Google search engine. I’m a blogger without a physical location. Do I come up in the search engine under my Google Plus Page? No.
Google Plus Page works like Google Places use to work. If I search CrossFit Tidal Wave they appear in my right hand side regardless of showing or hiding personal search results and the user does not have to be logged in to a Google account to see their results. The real benefit is a location.
In the future YouTube is suppose to connect with Google Plus Pages. Now this would be a benefit to bloggers who want to vlog under their blog names, host tutorials and hangouts! It’s not available yet but that is really the only benefit I see so far to having this separate page as a blogger.
If you have found another benefit feel free to let me know! I welcome the feedback.
I hope this helps you make a more informed decision about how you would like to proceed. Many bloggers have their personal accounts and just put their blog names in parenthesis. That is a pretty smart way to go for now. However, as more benefits to Google Plus Pages come down the pipeline it might be worth it later on. We will see how Google allows them to evolve. I hope you have found this information useful and if you have please share it with your friends! For more how-to-tips please click on the hyperlink.
Read Does Your Blog Need a Business Page (Part 1) here.